The Scottish Premiership has announced a new sponsorship deal with a leading sports brand, which will see the league's top teams receive increased season prizes as part of the agreement.
Under the terms of the deal, the league's champions will be awarded £1 million in prize money, while runners-up will take home £500,000. The third-placed team will receive £250,000, with the fourth-place side getting £100,000.
The new sponsorship deal is expected to boost the Scottish Premiership's profile on the global stage, as well as providing financial support for the league's clubs. It is hoped that this will help to attract more high-profile players and coaches to the league, as well as increase fan engagement and attendance at matches.
In addition to the season prizes, the Scottish Premiership has also announced plans to introduce a new 'Super League' competition next season, which will feature the top six teams from the current Scottish Premiership season. This will provide further opportunities for teams to compete against each other and could potentially lead to some exciting fixtures throughout the season.
Overall, the Scottish Premiership's new sponsorship deal is a significant development for the league and its clubs, and it is hoped that it will help to drive growth and success across the board.